/* Less is More — shared styles */
@font-face{font-family:"Fraunces";src:url("fonts/fraunces-latin-opsz-normal.woff2") format("woff2");font-weight:100 900;font-style:normal;font-display:swap}
@font-face{font-family:"Fraunces";src:url("fonts/fraunces-latin-opsz-italic.woff2") format("woff2");font-weight:100 900;font-style:italic;font-display:swap}
@font-face{font-family:"Inter";src:url("fonts/inter-latin-wght-normal.woff2") format("woff2");font-weight:100 900;font-style:normal;font-display:swap}

:root{
  --paper:#F6F2EC; --paper-2:#EEE7DC; --card:#FFFCF7;
  --ink:#1E1D1B; --ink-2:#5B5750; --ink-3:#706B63; --line:#DED6C9;
  --clay:#B85C38; --clay-dark:#9A4A2B; --clay-soft:#F0D8C8;
  --sage:#6F8468; --sage-soft:#DCE3D5;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --r:18px; --wrap:1120px;
}
*{box-sizing:border-box}
[hidden]{display:none!important}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:inherit}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--serif);font-weight:400;line-height:1.1;letter-spacing:-.015em;margin:0}
h1{font-size:clamp(40px,6.2vw,68px);font-variation-settings:"opsz" 144}
h2{font-size:clamp(30px,4.4vw,48px);font-variation-settings:"opsz" 120}
h3{font-size:22px;font-variation-settings:"opsz" 36}
p{margin:0}
em.serif{font-family:var(--serif);font-style:italic}
.eyebrow{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2);font-weight:600}
.lede{font-size:clamp(18px,2vw,21px);color:var(--ink-2);max-width:34em}
.muted{color:var(--ink-2)}
.small{font-size:14px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:54px;padding:0 28px;border-radius:999px;border:1.5px solid transparent;font:600 16px/1 var(--sans);text-decoration:none;cursor:pointer;transition:background .2s,transform .2s,border-color .2s}
.btn-primary{background:var(--ink);color:var(--paper)}
.btn-primary:hover{background:#000;transform:translateY(-1px)}
.btn-ghost{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.btn .arrow{transition:transform .2s}
.btn:hover .arrow{transform:translateX(3px)}

/* header */
.site-head{position:sticky;top:0;z-index:20;background:rgba(246,242,236,.88);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid transparent}
.site-head.scrolled{border-bottom-color:var(--line)}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{display:inline-flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--serif);font-size:23px;letter-spacing:-.01em}
.logo svg{width:30px;height:30px}
.logo i{font-style:italic;color:var(--clay)}
.nav{display:flex;align-items:center;gap:28px}
.nav a{text-decoration:none;font-size:15px;color:var(--ink-2)}
.nav a:hover{color:var(--ink)}
.nav .btn{min-height:44px;padding:0 20px;font-size:15px;color:var(--paper)}
@media (max-width:820px){.nav a:not(.btn){display:none}}

/* hero */
.hero{padding:56px 0 40px}
.hero .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.hero h1 i{font-style:italic;color:var(--clay)}
.hero .lede{margin:24px 0 32px}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px}
.hero-notes{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:22px;font-size:14px;color:var(--ink-2)}
.hero-notes span{display:inline-flex;align-items:center;gap:8px}
.hero-notes span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--sage)}
.hero-art{position:relative;aspect-ratio:1/1;border-radius:28px;background:var(--paper-2);overflow:hidden}
.hero-art svg{width:100%;height:100%}
@media (max-width:860px){.hero .wrap{grid-template-columns:1fr;gap:36px}.hero{padding-top:32px}.hero-art{aspect-ratio:5/4}}

/* trust strip */
.trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:40px}
.trust .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.trust .wrap>div{padding:22px 16px;font-size:14.5px;color:var(--ink-2);display:flex;gap:12px;align-items:center}
.trust .wrap>div+div{border-left:1px solid var(--line)}
.trust svg{flex:none;width:26px;height:26px;color:var(--sage)}
@media (max-width:860px){.trust .wrap{grid-template-columns:1fr 1fr}.trust .wrap>div:nth-child(3){border-left:0}.trust .wrap>div:nth-child(n+3){border-top:1px solid var(--line)}}
@media (max-width:480px){.trust .wrap>div{padding:16px 10px;font-size:13.5px}}

/* sections */
section{padding:96px 0}
@media (max-width:700px){section{padding:64px 0}}
.section-head{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:48px}
.section-head p{max-width:30em}
@media (max-width:760px){.section-head{flex-direction:column;align-items:start;gap:16px;margin-bottom:32px}}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;counter-reset:s}
.step{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:28px 24px 30px;position:relative}
.step .num{font-family:var(--serif);font-size:15px;color:var(--clay);margin-bottom:34px;display:flex;justify-content:space-between;align-items:center}
.step .num svg{width:40px;height:40px;color:var(--ink)}
.step h3{margin-bottom:10px}
.step p{color:var(--ink-2);font-size:15.5px}
@media (max-width:960px){.steps{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}

/* principles */
.principles{background:var(--ink);color:var(--paper)}
.principles .eyebrow,.principles .muted{color:#B8B1A6}
.principles .grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:start}
.plist{display:grid;gap:0}
.plist>div{display:grid;grid-template-columns:64px 1fr;gap:16px;padding:26px 0;border-top:1px solid #3A3834}
.plist>div:last-child{border-bottom:1px solid #3A3834}
.plist svg{width:48px;height:48px}
.plist h3{font-size:24px;margin-bottom:6px}
.plist p{color:#C9C2B7;font-size:16px}
.dose-viz{margin-top:40px}
@media (max-width:860px){.principles .grid{grid-template-columns:1fr;gap:32px}}

/* photo placeholders */
.photo{position:relative;border-radius:24px;overflow:hidden;background:linear-gradient(135deg,#D9C7B3 0%,#C9B49B 45%,#A9B39E 100%);display:flex;align-items:flex-end}
.photo::before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 78% 22%,rgba(255,244,226,.85) 0 9%,rgba(255,244,226,0) 30%),radial-gradient(ellipse at 20% 110%,rgba(111,132,104,.55),transparent 60%)}
.photo .ph-label{position:relative;margin:18px;background:rgba(255,252,247,.92);border-radius:12px;padding:12px 14px;font-size:13px;line-height:1.45;color:var(--ink-2);max-width:420px}
.photo .ph-label b{display:block;color:var(--ink);font-size:11px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:3px}
.photo-band{aspect-ratio:21/8}
@media (max-width:700px){.photo-band{aspect-ratio:4/3}}
.photo-band svg.scene{position:absolute;inset:0;width:100%;height:100%}

/* team */
.team{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.person{background:var(--card);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.person .portrait{aspect-ratio:4/3.4;border-radius:0}
.person .portrait .initials{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-size:64px;color:rgba(255,252,247,.85)}
.person .body{padding:22px 24px 26px}
.person .role{font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--clay);font-weight:600;margin-bottom:6px}
.person h3{margin-bottom:8px}
.person p{font-size:15px;color:var(--ink-2)}
@media (max-width:860px){.team{grid-template-columns:1fr}.person{display:grid;grid-template-columns:140px 1fr}.person .portrait{aspect-ratio:auto;min-height:100%}.person .portrait .initials{font-size:40px}}
@media (max-width:420px){.person{grid-template-columns:104px 1fr}.person .body{padding:18px}}

/* cost */
.cost{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.cost-card{border-radius:var(--r);padding:36px 32px;border:1px solid var(--line);background:var(--card)}
.cost-card.alt{background:var(--sage-soft);border-color:transparent}
.cost-card .big{font-family:var(--serif);font-size:56px;line-height:1;margin:14px 0 14px}
.cost-card p{color:var(--ink-2)}
@media (max-width:760px){.cost{grid-template-columns:1fr}.cost-card .big{font-size:44px}}

/* faq */
.faq{max-width:820px}
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:24px 0;font-family:var(--serif);font-size:22px}
.faq summary::-webkit-details-marker{display:none}
.faq summary .pm{flex:none;width:32px;height:32px;border-radius:50%;border:1.5px solid var(--ink);position:relative}
.faq summary .pm::before,.faq summary .pm::after{content:"";position:absolute;left:50%;top:50%;width:12px;height:1.5px;background:var(--ink);transform:translate(-50%,-50%)}
.faq summary .pm::after{transform:translate(-50%,-50%) rotate(90deg);transition:transform .2s}
.faq details[open] .pm::after{transform:translate(-50%,-50%) rotate(0)}
.faq details p{padding:0 48px 26px 0;color:var(--ink-2)}

/* final cta */
.final{padding:0 0 96px}
.final .box{background:var(--clay-soft);border-radius:32px;padding:72px 40px;text-align:center;position:relative;overflow:hidden}
.final .box svg.dots{position:absolute;inset:0;width:100%;height:100%;opacity:.55;pointer-events:none}
.final h2{position:relative;max-width:14em;margin:0 auto 16px}
.final p{position:relative;color:var(--ink-2);margin-bottom:30px}
.final .btn{position:relative}

/* footer */
.site-foot{border-top:1px solid var(--line);padding:48px 0 60px;font-size:14px;color:var(--ink-2)}
.site-foot .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.site-foot a{text-decoration:none}
.site-foot a:hover{text-decoration:underline}
.site-foot ul{list-style:none;margin:10px 0 0;padding:0;display:grid;gap:6px}
.site-foot .legal{margin-top:36px;padding-top:24px;border-top:1px solid var(--line);font-size:13px;line-height:1.6;display:grid;gap:8px}
.site-foot .urgent{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:12px 16px;color:var(--ink)}
@media (max-width:760px){.site-foot .cols{grid-template-columns:1fr}}

/* placeholder text marker */
.tbc{background:#FFF0B8;border-radius:4px;padding:0 4px;color:var(--ink)}

/* reveal */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}

/* ===== v0.2 additions ===== */
.hero2{background:var(--paper);color:var(--ink);padding:56px 0 0;overflow:hidden}
.hero2 .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero2 .eyebrow{color:var(--clay)}
.hero2 h1{margin-top:18px;font-size:clamp(42px,6vw,72px)}
.hero2 h1 i{font-style:italic;color:var(--clay)}
.hero2 .lede{color:var(--ink-2);margin:22px 0 30px}
.hero2-art{position:relative}
.hero2-art svg{width:100%;height:auto}
.pillars{display:grid;grid-template-columns:repeat(3,1fr);margin-top:56px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.pillars>div{padding:30px 28px 40px 0}
.pillars>div+div{padding-left:28px;border-left:1px solid var(--line)}
.pillars .k{font-family:var(--serif);font-size:15px;color:var(--clay);margin-bottom:12px}
.pillars h3{font-size:26px;margin-bottom:8px}
.pillars p{color:var(--ink-2);font-size:16px}
@media (max-width:900px){.hero2 .wrap{grid-template-columns:1fr;gap:28px}.hero2{padding-top:40px}.hero2-art{max-width:460px}}
@media (max-width:760px){.pillars{grid-template-columns:1fr;margin-top:40px}.pillars>div{padding:24px 0}.pillars>div+div{padding-left:0;border-left:0;border-top:1px solid var(--line)}}

.compare{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.compare .col{border-radius:var(--r);padding:30px 28px;border:1px solid var(--line);background:var(--card)}
.compare .col.us{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.compare .col h3{margin-bottom:20px}
.compare dl{margin:0;display:grid;gap:0}
.compare dt{font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--ink-3);padding-top:16px;border-top:1px solid var(--line)}
.compare .us dt{color:#9C958A;border-top-color:#3A3834}
.compare dd{margin:6px 0 16px;font-size:17px}
.compare .us dd{color:var(--paper)}
.compare .bars{display:flex;align-items:flex-end;gap:10px;height:120px;margin:4px 0 22px}
.compare .bars span{flex:1;border-radius:6px 6px 0 0}
.compare .bars-cap{font-size:13px;color:var(--ink-3);margin:-14px 0 18px}
.compare .us .bars-cap{color:#9C958A}
@media (max-width:760px){.compare{grid-template-columns:1fr}}

.micro{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.micro .chart{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:24px 20px 18px}
.micro .chart svg{width:100%;height:auto}
.legend{display:flex;flex-wrap:wrap;gap:8px 22px;font-size:14px;color:var(--ink-2);margin-top:10px;padding-left:6px}
.legend span{display:inline-flex;align-items:center;gap:8px}
.legend i{width:22px;height:3px;border-radius:2px;display:inline-block}
.micro ul{list-style:none;padding:0;margin:24px 0 0;display:grid;gap:14px}
.micro li{display:grid;grid-template-columns:28px 1fr;gap:10px;color:var(--ink-2)}
.micro li::before{content:"";width:10px;height:10px;border-radius:50%;background:var(--clay);margin-top:8px}
.micro li b{color:var(--ink)}
@media (max-width:900px){.micro{grid-template-columns:1fr;gap:32px}}

.steps3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media (max-width:860px){.steps3{grid-template-columns:1fr}}
.note-small{font-size:13.5px;color:var(--ink-3);margin-top:18px}

/* ===== launch fixes ===== */
.logo span,.nav .btn{white-space:nowrap}
@media (max-width:359px){.site-head .logo{font-size:20px}.nav .btn{padding:0 16px}}
.hero2 .eyebrow,.pillars .k,.step .num{color:var(--clay-dark)}
@media (max-width:480px){
  .micro .chart svg g[font-size="12"] text{font-size:20px}
  .micro .chart svg g[font-size="17"]{display:none}
  .hero2-art .lbl{display:none}
}
@media (max-width:900px){.section-head{flex-direction:column;align-items:start;gap:16px;margin-bottom:32px}}
.site-foot ul{gap:0}
.site-foot ul a{display:inline-block;padding:8px 0}